There has been a lot of buzz recently about Barry Bonds and his alleged use of steroids. Yesterday, in a well-attended press conference, Barry Bonds lashed out against the national media for making him the principal scapegoat in Major League Baseball's steroid abuse scandal.
Why he decided to go before so many reporters, avoid their questions, and launch ad hominem attacks against the role of journalists in modern society is truly a mystery. He did nothing to diminish the speculation that he has taken steroids in the past. Instead, he stirred up a hornet's nest and journalists will be peppering him with uncomfortable questions as he chases the home run records of Babe Ruth and Henry Aaron.
When a person or company generates bad buzz, the best defense is not a good offense. Rather, although it may be painful and embarrassing, coming forward with the truth will stem the bleeding from negative press.
If Barry were to just say that steroids are a serious matter for baseball and American society and take a leadership role in trying to restrict their use, he would not only improve his public standing but save the lives of young athletes.
Comments