About

Your email address:


Powered by FeedBlitz

AddThis Feed Button
AddThis Social Bookmark Button

Recent Posts

Categories

October 2008

Sun Mon Tue Wed Thu Fri Sat
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31  

Archives

More...

Blog powered by TypePad
Member since 01/2005

« Comcast Reality Check: Comcastic is Bombastic Yet Hardly Fantastic | Main | Failing Your Way to Success in Buzz Marketing »

September 27, 2008

Free Buzz Marketing Seminar in Berkeley, CA on 10/14/08

Buzz


You are invited to attend a free "Galvanizing Your Business with Buzz" seminar that I'll be presenting on Tuesday, October 14, from 8AM - 10AM at OCSC Sailing in Berkeley, CA with easy freeway access and plenty of free parking.

This seminar will teach you how to get the media and your customers buzzing about your business so it keeps growing even in this challenging economic climate. To see video samples from past presentations I've given which highlight some of the information that I'll cover, click here.

My PR company has worked with OCSC Sailing over the past four years landing coverage in a variety of media outlets including The Wall Street Journal, New York Times, BusinessWeek, Inc. Magazine, Outside Magazine, the San Francisco Chronicle, Outside Magazine, San Francisco Magazine, KPIX-TV, KRON-TV, KGO-TV, and the Rick Steves Radio Show (NPR).

To attend, please RSVP at [email protected] or 503-249-8800 by 10/10/08. Space is limited and will be filled on a first-reserved basis.

September 27, 2008 in Creating Buzz, Customer Service, Managing Buzz, Measuring Buzz, Media Relations, Speaking |

Digg This | Save to del.icio.us

Comments

Post a comment

If you have a TypeKey or TypePad account, please Sign In

Websites

  • Galvin Communications
    The website for my word of mouth marketing and PR firm. Sign up for The Buzz Bulletin, a free monthly eNewsletter, and receive a complimentary public relations handbook.
  • WOMMA: Word of Mouth Marketing Association
    An outstanding resource for word of mouth marketing information. This respected organization also puts on a variety of well-organized and information-rich events and conferences which are worth attending.

Speaking

Books

  • Al Ries: The Fall of Advertising and the Rise of PR

    Al Ries: The Fall of Advertising and the Rise of PR
    Credibility is the crucial ingredient in brand building. This book explains why PR should be used to launch a brand while advertising should be used only once major PR opportunities have been realized.

  • Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference

    Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
    Why do major changes in our society so often happen suddenly and unexpectedly? Ideas, behaviour, messages, and products often spread like outbreaks of infectious disease. This book will help you understand how social epidemics take off and reach critical mass.

  • EMANUEL ROSEN: The Anatomy of Buzz : How to Create Word of Mouth Marketing

    EMANUEL ROSEN: The Anatomy of Buzz : How to Create Word of Mouth Marketing
    Rosen pinpoints the products and services that benefit the most from buzz and offers strategies for creating and sustaining effective word-of-marketing campaigns.

  • Mark Hughes: Buzzmarketing

    Mark Hughes: Buzzmarketing
    This book contains some great stories from an experienced buzz marketer that illustrate the importance of finding angles that make you stand apart from the competition. I loved the story of how getting the town of Halfway, Oregon to change its name to Half.com generated a flood of publicity. You'll learn some great practical tips from this book.

  • Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

    Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
    An interesting look at how to develop evangelism marketing strategies and programs that will create communities of influencers who will drive sales for your company.

  • Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth

    Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
    Too many companies are addicted to bad profits. These corporate steroids boost short-term earnings but burn out employees and alienate customers. Learn why the answer to one simple question can determine your company's future: Would you recommend us to a friend?

  • Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking

    Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
    This is the perfect book for an entrepreneur looking for a "how-to" on word of mouth marketing rather than a theoretical or academic overview. Andy Sernovitz built the Word of Mouth Marketing Association using many of the intriguing word of mouth marketing tactics he describes. His strategies are practical for both small and large businesses as his interesting case studies demonstrate. You may put this book down a few times while reading it so you can start implementing some of its excellent ideas.

  • T. J. Walker: Media Training A-Z

    T. J. Walker: Media Training A-Z
    Walker, an accomplished media trainer, provides great practical insight into maximizing the value of the media spotlight. By following his simple suggestions, you'll go into interviews much more confident and come out of them with much better results for your business.

  • Chip Heath: Made to Stick

    Chip Heath: Made to Stick
    This is the best business book that I've read since The Tipping Point since it provides a new way at looking at how you try to tell people about your products or services. You'll have lots of new ideas for promoting your business when you've finished reading this book. And, you'll discover that the best way to promote yourself doesn't involve spending money on marketing rather its all about learning how to tell your business stories better.

  • Richard Fenton & Andrea Waltz: Go for No!

    Richard Fenton & Andrea Waltz: Go for No!
    A great parable about a salesman who learns that every "no" brings him closer to "yes" - an important lesson for anybody who wants to create buzz.