Masters of Publicity CD Series
The Masters of Publicity CD Series features Patrick Galvin interviewing:
Al Ries, Author, The Fall of Advertising & the Rise of PR (New
York: Harper Collins, 2002)
Ries, a well-known marketing guru, speaks about the key insights from his
business bestseller that lays out why today’s brands should be built with
PR not advertising. He talks about why advertising lacks credibility, the
crucial ingredient in brand building, and why only PR can supply that credibility.
He shares insights and examples that will make you reconsider the way you
market your products or services. (36 Minutes)
Richard Laermer, Full Frontal PR: Building Buzz About Your Business,
Your Product, or You (New York: Bloomberg Press, 2004)
Laermer, a former print journalist and owner of a successful PR firm with
offices in New York and Los Angeles, explains how to hone your pitch, build
relationships with the press, and gain strategic placements that will get
people talking. These tactics are based on proven methods that are easy
to implement and, most importantly, cost-effective. (39 minutes)
Mark Mathis, Author, Feeding the Media Beast: An Easy Recipe for
Great Publicity (West Lafayette, Indiana: Purdue University Press, 2002)
Mathis, a former television reporter and media consultant, reveals the weaknesses
of the news media. He talks about how you can get terrific media coverage
just following some simple rules. His many examples of companies that got
great PR using his simple rules will inspire you. (36 Minutes)
Brian Scudamore, Founder/CEO, 1-800-GOT-JUNK, Vancouver, Canada
Scudamore, a high school graduate, used public relations to build his single-location
business into North America’s largest junk removal business. In just ten
years, 1-800-GOT-JUNK has been featured in more than 1,500 media outlets
including Oprah, CNN, Time, Fortune, Bloomberg, and the Associated Press.
With three easily duplicated secrets, Scudamore tells you how you can make
your business take off with public relations. (35 Minutes)