Masters of Publicity Handbook
Masters of Publicity Handbook
Why spend money on expensive yet ineffective advertising when there are
great opportunities to promote your company for free? Learn the secrets
of how to build your business with public relations with this seventy-page
handbook that includes a mix of practical techniques, tips, case studies,
and worksheets.
Price: $20 (plus $5 for shipping and handling)
Table of Contents
Introduction: About the Authors
Section 1: Swinging Publicity
Section 2: PR vs. Advertising
Section 3: Do it Yourself or Hire a PR Firm?
Section 4: Creating News
Section 5: Writing a Great Press Release
Section 6: Targeting
Section 7: Email Etiquette
Section 8: Selling Your Story Over the Phone
Section 9: How to Get on a Radio Talk Show
Section 10: Succeeding on Television
Section 11: Becoming an Expert Resource
Section 12: Case Study - Publicity Drives Business Growth
Section 13: Exercise - Create the Perfect Pitch Plan
Section 14: Preparing for the Interview
Section 15: Media Events
Section 16: Sponsorships
Section 17: Seasonal Publicity
Section 18: Creating a Company Newsletter
Section 19: Increasing Website Traffic with Blogs
Section 20: How to Organize an Online Press Room
Section 21: How to Measure PR Results
Section 22: The Residual Value of PR
Section 23: Epilogue
Section 24: Recommended Resources
Section 25: About Galvin Communications