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« Jack Trout is wrong about word-of-mouth marketing | Main | Inc. Magazine Blows Definition of Word-of-Mouth Marketing »

March 20, 2006

Comments

Jason Kakebeen

Ben Bridge Jewelers used to be one of my favorites until I had been treated horribly by the Ben Bridge staff, as well as the Simi Town Center Mall security. I had walked into the Ben Bridge Store and asked one of the staff if they had a Rolex that I was looking to purchase to add to my collection. The employee coldly told me no! The rest of the staff gave me the cold shoulder so I walked out of the store.

I walked to a Ben & Jerry's to get a milkshake and noticed two undercover individuals with their walkie talkies blasting on each side of me. I entered Ben & Jerry's and ordered a milkshake, sat down, and answered a phone call. I was surprised to be inturupted by two local police officers. One of the officers stated that Ben Bridge called them and claimed that I had matched a suspect whom robbed this particular store two Mondays prior. The officer showed me a photo from the store security and claimed that I was indeed the suspect. I calmly told the officers that I had been in Las Vegas for that week and that they could call Planet Hollywood Resorts to confirm. The officers took mugshots of me against the wall in front of the patrons and employees of the mall and the stores. Though I understood that the officers were doing there job, I didn't understand how they could've mistaken me for the suspect in the photo. The suspect is 5'7" and 140 pounds. I'm 6'2" and 160 pounds, a big difference as most would agree. Though the photo of the suspect showed some resemblance to me, I assured the officers that they were mistaken and that I can account for my where abouts during the robbery. The officers detained me for 45 minutes, then let me go. After they had let me go, I had walked outside with my head down and had heard the mall security and Ben Bridge personal security claim that I was indeed the suspect and that they were making a mistake.

The problem with this whole senario is that I've talked to my friends at Polocheck's Jewelry as well as IceLink and other reputable companies and they all claim that Ben Bridge staff and security did not follow protocal. I am an actor, a business owner, a magician, and a family man. I am wealthy and have no need to rob a store or anyone for that matter. This was clearly a case of prejudice and poor judgement on the staff of Ben Bridge Jewelry. I just filmed a television show that will be airing on the 'Showtime' Channel and the producers of the show were upset. Not only has Ben Bridge lost my business, but the business of some of my friends whom have been celebrity clientel for years.

I have never been treated this way in public by such a reputable company, nor have I ever suffered the embarasment and defamatory remarks by the staff or security of a reputable company. I shop on Rodeo often and have never been treated in such a way as this.

In closing, I can only say that though not all Ben Bridge stores and staff make prejudice judgements such as this. This was my first experience in having to deal with ignorance on such a grand scale. I've already banded together with others whom have had similar experiences with this particular branch of Ben Bridge and we plan to extradite a plan to change the protocal of Ben Bridge and their policy. Wealthy minorities should not have to experience this treatment in this day and age.

Patrick Galvin

Jason,

Thanks for taking the time to write about your experience at Ben Bridge Jewelers on my blog.

Surely, the way you were treated cannot be justified. However, I'm confident that the company would not condone the way that you were treated.

I'll forward your note to Ben Bridge and I hope that they respond to what occurred.

Best,
Patrick

Bob Lasher

"If you don't know jewelry, know the jeweler." - Warren E. Buffett

On Saturday, Feb. 7, 2009, I bought two items at the Valencia store. They were a ring and a pendant. I paid CASH ($1015.83 with a $50 deposit on a credit card). They were to be a birthday present for our daughter on her birthday, February 12th. After inspecting them at home that night, my wife and I decided that we did not want the ring.

I went to the store this morning, Sunday, Feb. 8 right after the store opened to return the ring. I was told that I would not be able to get the full amount of my refund due to a "corporate policy" limiting cash refunds to a maximum of $200, with any remaining balance to be returned in the form of a corporate check from Seattle within 21 days. There was no notice posted in the store that stated this policy. I was NOT told when I handed the cash to the associate that refunds were handled in this manner. Had I known about this policy, I would have either used a credit card OR taken my business elsewhere.

After discussing this situation with my wife, we decided that we weren't sure about the other item, the pendant. We went to the store in the afternoon. We were again told about the policy (Teresa, the associate, couldn't show it to us on paper). If we wanted to return the pendant too, we would have to wait the 21 days for ANY of that money. WE PAID CASH. I understand holds on checks, returning credit transactions to the credit card, but CASH? She kept telling us the policy, not giving us any help with our problem. She claimed to realize the situation, but again, " Sorry, can't help".

In the Town Center Mall in Valencia, there are eight other jewelry stores. There are plenty of choices for jewelry, we didn't need to buy at the Ben Bridge store. It was our mistake to do so. It won't be made again.

You have the ring, I have $200 cash, and a promise of a check for $379.68 sometime in the next 21 days. How soon will that happen?

What this means is that we do NOT have our money. Our plans for our daughter's birthday have changed significantly. If we are lucky, we may see the refund in three weeks.

This entire episode is a scam. You have the money. Your policies should be available in the store. They SHOULD be posted. I posted a quote from Warren Buffett, your owner, at the beginning of this message. I didn't know my jeweler, either.

We would have been treated better at any of the three Walmart stores in the Valencia area. Their jewelry section has some nice items. Next time, we will visit there first. Their return policy is clearly posted in the store, not hidden away in some folder or notebook, that can't be found.

We had the items for less than 24 hours. The associate tells us that the store does not keep money. I would bet that my $1000 was still in the store safe. This happened on a Saturday and Sunday.

We want our money returned NOW. Your corporate policy is absolutely wrong. CASH is CASH. I could possibly understand having to wait until the next business day, but 21 of them? UNACCEPTABLE

Amy

We bought my engagement ring in the BB store in Oregon. It was sold to us with a crooked setting. When my fiance told them it was crooked, he was told he had a good eye and only the manager could usually see those things.

When I took it to the Bellevue Square BB, she told me it was not crooked, it was an "optical illusion." I was then told the diamond was too big for the setting and that was why it looked crooked and hence the "optical illusion." They advised it was impossible to be reset on the same ring. I was obviously not satisfied with this.

After numerous phone calls to the original BB in Oregon and being told the ring could be reset and what Bellevue Square told me was a bunch of bull, I took it to the University Village BB in Seattle (I did not want to go back to Bellevue Square) and was told I could have it reset on a new ring with the old diamond or have a whole new ring. Not happy with either choice due to the sentimental reasons of it being my engagement ring, I chose to keep the diamond and have it put on a new ring. I was told it was as good as new when I picked it up.

Fastfoward to six months later, and I am not without a ring becasue the diamond fell out! Six months later! When my fiance called to tell them at University Village BB, they told him "Gold has a memory, and it went back to the old way and that is why the diamond fell out!" Can you believe it? They then told him if he would have bought it in platinum, this never would have happened! Luckily I found the diamond, but I do not trust them at all to have it reset.

I WOULD NEVER EVER RECOMMEND THIS PLACE TO ANYONE.

The only reason I gave them one star is because the design and style of ring is beautiful and I love it. Otherwise, I would have given it back and got a whole new ring.

Good luck and shop there at your own risk!

Bryan

I am amazed at the negative comments about such a great company like Ben Bridge Jewelers. This definately proves that the negative experiences get written on blogs and the positive rarely get written. I did enjoy reading the first positive starting this blog.

One thing I have learned is if there is ever a chance that I might return something that I bought, I buy it with a credit card. Stores don't keep cash. Deposits are made daily and sometimes multiple times a day if large amounts of cash are taken. Most consumers pay by credit card. If there is cash in the store and the original purchase was made in cash, all stores would gladly refund immediately rather than have to go through the lengthy process of ordering a check.

As for the diamond that fell out of the ring. I'm glad it was found, it can easily be put back into the ring. One thing I have learned about jewelry on the hands is that hands are used all the time for a variety of things. Rings get hit, knocked, dinged, pulled and various other. Diamonds don't just magically jump out of rings. The ring was knocked, the diamond came out. Although it was unfortunate that it happened, it can be reset and will be treated differently after this situation.

Jewelry is meant to be worn, enjoyed, given and received at life's precious moments. Situations of mind's changing and damage do occur but one of the beauty things about fine jewelry is it can be treated was care or neglect by the wearer - thus the wearer is taking the control out of the hands of the jeweler to keep it safe. Wear your jewelry with pride and respect and it will last multiple generations and be enjoyed for the same.

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Websites

  • Galvin Communications
    The website for my word of mouth marketing and PR firm. Sign up for The Buzz Bulletin, a free monthly eNewsletter.
  • WOMMA: Word of Mouth Marketing Association
    An outstanding resource for word of mouth marketing information. This respected organization also puts on a variety of well-organized and information-rich events and conferences which are worth attending.

Speaking

Books

  • Bella the Boxer: Secrets of a Working Dog: Unleash Your Potential and Create Success

    Bella the Boxer: Secrets of a Working Dog: Unleash Your Potential and Create Success
    Bella, a boxer dog and my company's director of goodwill (D.O.G.), teaches overworked and overstressed humans how to live successful and meaningful lives by thinking like a dog. Bella has improved our family's life so much since we brought her home five years ago. Read this book and you'll wonder why it has taken you so long to listen to the wisdom of dogs.

  • Richard Fenton & Andrea Waltz: Go for No!

    Richard Fenton & Andrea Waltz: Go for No!
    A great parable about a salesman who learns that every "no" brings him closer to "yes" - an important lesson for anybody who wants to create buzz.

  • Chip Heath: Made to Stick

    Chip Heath: Made to Stick
    This is the best business book that I've read since The Tipping Point since it provides a new way at looking at how you try to tell people about your products or services. You'll have lots of new ideas for promoting your business when you've finished reading this book. And, you'll discover that the best way to promote yourself doesn't involve spending money on marketing rather its all about learning how to tell your business stories better.

  • T. J. Walker: Media Training A-Z

    T. J. Walker: Media Training A-Z
    Walker, an accomplished media trainer, provides great practical insight into maximizing the value of the media spotlight. By following his simple suggestions, you'll go into interviews much more confident and come out of them with much better results for your business.

  • Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking

    Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
    This is the perfect book for an entrepreneur looking for a "how-to" on word of mouth marketing rather than a theoretical or academic overview. Andy Sernovitz built the Word of Mouth Marketing Association using many of the intriguing word of mouth marketing tactics he describes. His strategies are practical for both small and large businesses as his interesting case studies demonstrate. You may put this book down a few times while reading it so you can start implementing some of its excellent ideas.

  • Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth

    Fred Reichheld: The Ultimate Question: Driving Good Profits and True Growth
    Too many companies are addicted to bad profits. These corporate steroids boost short-term earnings but burn out employees and alienate customers. Learn why the answer to one simple question can determine your company's future: Would you recommend us to a friend?

  • Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force

    Ben McConnell: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
    An interesting look at how to develop evangelism marketing strategies and programs that will create communities of influencers who will drive sales for your company.

  • Mark Hughes: Buzzmarketing

    Mark Hughes: Buzzmarketing
    This book contains some great stories from an experienced buzz marketer that illustrate the importance of finding angles that make you stand apart from the competition. I loved the story of how getting the town of Halfway, Oregon to change its name to Half.com generated a flood of publicity. You'll learn some great practical tips from this book.

  • EMANUEL ROSEN: The Anatomy of Buzz : How to Create Word of Mouth Marketing

    EMANUEL ROSEN: The Anatomy of Buzz : How to Create Word of Mouth Marketing
    Rosen pinpoints the products and services that benefit the most from buzz and offers strategies for creating and sustaining effective word-of-marketing campaigns.

  • Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference

    Malcolm Gladwell: The Tipping Point: How Little Things Can Make a Big Difference
    Why do major changes in our society so often happen suddenly and unexpectedly? Ideas, behaviour, messages, and products often spread like outbreaks of infectious disease. This book will help you understand how social epidemics take off and reach critical mass.

  • Al Ries: The Fall of Advertising and the Rise of PR

    Al Ries: The Fall of Advertising and the Rise of PR
    Credibility is the crucial ingredient in brand building. This book explains why PR should be used to launch a brand while advertising should be used only once major PR opportunities have been realized.

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