Strategic Communications Planning

• What are the industry trends and dynamics affecting your business?

• How are competitors positioned? What are the lessons to be learned?

• Who is your target audience? What is the mindset of that audience? How can we change the way they think and feel?

• How can we improve your existing communications efforts?

• Which media are best suited to reach your identified targets?

• What specific tactics need to be implemented and how do we measure success?
  

Customized Communications Plan and Media Kit

• Company Fact Sheet

• Key Management Profiles

• Press Releases

• Relevant Clippings

• Photos and/or Samples

• Topic "Tip Sheets"
  

Implementation and Ongoing Support

Upon completion of the steps outlined above, Galvin Communications will have an in-depth understanding of your organization's overall business objectives and the role of public relations in meeting those objectives. We will work with you to implement programs that have maximum impact for minimal investment. Available services include:

• Press release creation, distribution and follow-up: We will write and distribute targeted press releases, diligently following-up with our print, radio, television and Internet contacts to ensure coverage for our clients.

• Event planning: Special events can be highly effective for generating positive buzz and creating customer goodwill. We work with clients to plan and implement an event that grabs attention and makes an impact.

• Speaking opportunities and communications training: We help our clients identify appropriate speaking opportunities, arrange speaking engagements, craft compelling speeches, and coach them on improving their public speaking skills and refining their interview techniques.

• Customer communications: A company's best source of new business is its existing customer base, yet many overlook this valuable asset in pursuit of new customers. We work with companies to create compelling and interesting communications (e.g. newsletters, mailings, and Internet campaigns) that focus on bringing current and past customers back with greater frequency.

• Community relations: Keeping the community informed diffuses most potential crises; however, sometimes misunderstandings will develop. We'll work with members of the community who may oppose certain business activities, such as a new store opening, to come to mutually agreed-upon resolutions with the companies we represent.

• Employee relations: Providing employees with relevant and motivating information via an in-house newsletter, magazine, or Intranet site is a great way to boost morale and retain loyal employees. We handle the time-consuming and difficult task of creating interesting and relevant communication with employees.

• Charitable causes: We work with businesses to select the most relevant charity and work to maximize the publicity and goodwill from the time, effort, and funds that a company donates.

• Crisis and issues management: We help executive teams with strategies to maximize day-to-day public relations as well as provide special assistance during public relations crises.