Nancy Haugen, Ph.D. - Our Clients

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Nancy Haugen, Ph.D.

About the Client
Dr. Nancy Haugen (www.drnancyhaugen.com) is a licensed clinical psychologist with a full-time practice and over 23 years of experience. She has a Bachelors in Speech Education, a Masters in Psychology and a Doctorate in Clinical Psychology. She serves as a volunteer faculty at UCSF's prestigious School of Medicine and won the 2002 Kaiser Award for Excellence in Teaching. Dr. Haugen is also a member of the American Psychological Association and the California State Psychological Association.

On top of these credentials, Dr. Haugen is a recognized expert on the subject of death. Specifically, she gives people the information and tools to deal with the practicalities, rituals, and choices of death so they don't fear and deny it but acknowledge it as the most meaningful part of the life cycle.

Dr. Haugen works with patients individually in her private practice and also teaches small-group seminars on the topic. Based upon overwhelmingly positive feedback, Dr. Haugen identified an opportunity to share her knowledge and expertise with other seminar attendees.

PR Strategy
Dr. Haugen hired Galvin Communications to publicize her seminars locally. The objective was to increase seminar registrations while building the credibility and visibility necessary to take the seminar to other parts of the country. In addition, Dr. Haugen wished to generate enough press coverage to be seen as the media's "go-to" expert on the topic of death.

The topic was a challenge. Death is still considered taboo in many circles. To overcome resistance, we tied Dr. Haugen's story to a recent announcement by HBO that its funeral drama "Six Feet Under" had received 16 Emmy nominations. Our efforts were bolstered in May, when the CBS forensic drama "C.S.I.: Crime Scene Investigation" averaged 26.2 million viewers per week and toppled both "Friends" and "ER" in the ratings. Tying Dr. Haugen's story into these news hooks helped us catch the attention of journalists.

Results
An in-depth profile of Dr. Haugen appeared in the Mill Valley Herald, a local community newspaper. She was quoted as an expert in the Chicago Tribune and ANG Newspapers (publishers of The Oakland Tribune, Alameda Times-Star, The Daily Review, The Argus, San Ramon Valley Herald, Tri-Valley Times, and San Mateo County Times).

The Marin Independent Journal published an in-depth, 2,500 word article detailing Dr. Haugen's expertise and her seminar. The article was accompanied by several color photographs of Dr. Haugen and seminar attendees. The article appeared on the front page of the Sunday Lifestyles section.