Every Dog Has Its Day Care

	Overview

	Biographies


	Our Clients


	Testimonials

Every Dog Has Its Day Care

About the Client
In 1997, Lauren Westreich founded Every Dog Has Its Day Care in Emeryville, California (www.everydog.com). Every Dog provides safe, healthy and fun day and overnight care for dogs and gives owners peace-of-mind, no matter how busy or crazy their lives get. The company owns and occupies a 14,000 square foot, custom-designed facility that is the largest and most comprehensive of its kind in the United States. Dog-friendly features include custom-poured textured rubber floors, a spacious outdoor courtyard with a cascading fountain, a specially designed puppy nursery for the first few months of development, and an overnight dog hotel.

Every Dog offers services exclusively on a monthly membership basis. It does not provide casual, by-the-day services. This approach allows Every Dog to establish a close and caring relationship with its clients and to focus 100% on the dogs' individual needs. Members have unlimited access to premium quality daycare, as well as on-demand boarding 365 days a year. Membership also benefits the dogs. Spending virtually every day together, they are playful and at ease with one another and new dogs settle in quickly.

PR Strategy
Every Dog moved into its new location in 2000, but had not yet received media attention for its unique facility and its comprehensive range of services. Every Dog engaged Galvin Communications to generate coverage of its new facility, with the objective of attracting attention and signing up new members.

Results
The East Bay Business Times ran a full-page entrepreneurial feature on Every Dog's president and founder Lauren Westreich. The article included color photographs showcasing the dogs amidst the custom designed facilities.

ANG Newspapers (publishers of The Oakland Tribune, Alameda Times-Star, The Daily Review, The Argus, San Ramon Valley Herald, Tri-Valley Times, and San Mateo County Times) published an in-depth, 1,000 word spotlight that ran in the Sunday Business section.

In addition, Every Dog was featured on Evening Magazine, the Bay Area's most watched television magazine program aired on the CBS affiliate. The company was part of the program's "Best Of" segment. Viewers at home were taken on a visual tour of the facility and had a chance to see the dogs at play.