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Young Entrepreneurs' Organization (YEO) San Francisco
About the Client
The non-profit Young Entrepreneurs' Organization (YEO) began in
1987 with a mandate to serve as the premier peer-to-peer global
network for entrepreneurs under 40. There are 102 chapters in 34
countries with over 4,700 members. The San Francisco Chapter was
founded in 1992 as one of YEO's first chapters and includes members
from industries ranging from fruit exporting to web design.
PR Strategy
In spite of its growth, YEO is still relatively unknown in many
entrepreneurial circles. Since most prospective YEO members are
active information seekers, a public relations campaign is a cost-effective
way of reaching prospects. Galvin Communications worked on a short-term
project to get YEO into the Bay Area headlines.
Results
Feature stories about YEO and its members appeared in the San Francisco
Business Times and ANG Newspapers (publishers of The Oakland Tribune,
Alameda Times-Star, The Daily Review, The Argus, San Ramon Valley
Herald, Tri-Valley Times, and San Mateo County Times), with a total
circulation of nearly 250,000.
Four new members joined YEO as immediate result of reading the
published articles. They have been posted to the organization's
web site, and continue to be used as a recruiting tool for other
potential new members.
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